Top 5 Digital Marketing Tips to Grow Your Personal Brand or Business with No Budget
From creating websites to social media marketing there are tons of digital marketing tips to grow your personal brand or business with little, or no budget at all.
With the current conditions have you found it difficult to generate leads, sales, or connect with your audience, or cut down on your current marketing spend?
Are you looking to generate sales and carry out lead generation through digital marketing?
Here are the top 5 digital marketing tips in 2020 to grow your personal brand or your business with little or no budget at all.
More than 4.5 billion people are using the internet at the start of 2020.
That’s 3/4 of the population on earth that are using the internet – mind-boggling!
You’ll see the potential of this incredible statistic as I go further into the quick digital marketing tips and tricks you can use whether you’re running a b2c small business, startup, a b2b business, or just want to grow your personal brand.
1. Set up a website and implement Search Engine Optimisation (SEO)
There are loads of digital marketing strategies and tips to successfully generate sales, increase engagement or drive more traffic and leads to your business, but this is one of the best digital marketing tips you can consider.
Why? Because it improves visibility.
Potential customers will be able to find you (not in a creepy way). They’ll be able to find your products, services, or brand.
What is SEO?
Search Engine Optimisation or SEO is a digital marketing tactic used to drive traffic to your website from a search engine results page like Google, Bing, Yahoo, etc search engines. This means increasing the quantity and quality of traffic (audiences and prospects) to your website, for example like I’m driving readers to this digital marketing blog post.
Why is SEO important?
Let’s look at the chart below. Google Searches per year has increased drastically up till 2012:
Did you know that Google now processes over 40,000 search queries every second on average? This translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Why the Google search engine is important?
Google is here to stay. They continuously get better in ensuring any information about any subject is available to us all at a click of a button.
Search engines like Google provide visibility and if you’re available online then more people can find you, meaning more of your customers can find you NO MATTER WHAT INDUSTRY YOU’RE IN.
Whether you are in B2C or B2B this digital marketing tip will prove useful, especially for long-term growth.
Set up a website and open up a communication channel between you and your customer.
Do this by using your website as your central hub of awareness to provide:
– News and updates
– Advice and tips
– Offers and promotions
Interact with your audience and customer base to build rapport and provide value to them. Educate them – help them solve a problem.
Create a website for free using many of the reliable and easy to use platforms such as:
– WordPress
– Wix
– GoDaddy and many more.
If you want to spice things up and want to create a safe and secure WordPress website quick and easy, and with a reliable hosting service, I’d recommend Bluehost as a web hosting service. Bluehost is what I’ve been using myself and it’s been easy to get started, is reliable, has great customer service, and is very affordable.
You can get started from as little as £2-£4 a month. Get a further discount that I’ve specially arranged with Bluehost.
DISCLOSURE: If you use the discount link to make a purchase, I’ll get a commission at no cost to you, so that helps me out too and allows me to get you guys more discounts in the future 😀
[GET STARTED WITH YOUR WEBSITE WITH A SPECIAL BLUEHOST DISCOUNT HERE].
Now… where were we?
Ah I know, once you’ve created your website, or if you already have a website, you need to search engine optimize your website. This needs to be done at a basic level, to say the least.
When search engine optimising your website you need to first do some basic keyword research. Note down what you’re offering and what your customers and audience are looking for. Look at what others are doing who play within your niche.
Add text to your website keeping these keywords in mind. You need to use the right keywords that resonate with your target audience and that are related to the problem of what your business is trying to solve for your customer.
Use a free tool like Ubersuggest to start SEO optimising your website.
Ubersuggest is a great tool to start with as it will help you find the right keywords, related keywords, and give you access to direct information on what your audience may be looking for. Find the highest-ranking website that is closely related to what you do and take ideas from them.
You can also research on how competitors do things by analysing their websites and look at the messaging on their website. Look at what they do well that you can learn more from, and understand what they don’t do well so that you can capitalise on it.
2. Start a blog
This is one of the top digital marketing tips and I’ve put this second as this digital marketing tactic is something you can quickly start implementing once you’ve created your website.
Simply, create a blog page on your website which is super easy on natural blogging platforms such as WordPress.
Did you know: In 2020, over 455 million websites use WordPress.com to power them. WordPress is said to have a market share of 35% of all websites in the world – incredible!
Ensure the content you write is related to your business, personal brand, and overall niche. You don’t want to be writing about fitness but be talking about customising dog collars.
There is one thing I want you to keep in mind at all times: just have a go at writing relatable content, don’t get stuck in analysis paralysis.
You want to start a blog to share your experiences, provide advice, insights, ideas and customer stories, you want to connect with the audience by providing them with useful information.
There are bonuses to implementing this digital marketing tactic:
– You’ll show to customers and prospects what you know about your business and niche. You will help them find the answers they need and show them you’re an expert. You’ll build authority through blogging.
– You’ll naturally search engine optimise your website as you are talking about topics related to your business. You’ll start ranking for the right keywords since your content is of higher quality and helps your audience.
– As people visit, interact and stay to read your content, Google will rank you higher since you’re providing a great user experience on your website with relatable content. This results in more potential traffic in the long-term and that too, high-quality traffic.
If you don’t have a website you can still blog by starting a:
– WordPress blog
– Wix blog
– Or use other free blogging platforms like Medium and Tumblr.
3. Start a social media page
Active social media users have surpassed 3.8 billion users and are continuing to increase by more than 9 percent since this time last year. That’s 321 million new users.
Social media is an important digital marketing tactic since marketing has moved over to the digital age. Everywhere you go you’ll see people on social media and it’s become one of the primary ways to communicate with audiences.
There are so many popular social media platforms out there.
Get on Facebook, Instagram, Twitter, LinkedIn – start to look at the type of content on each platform and how other businesses me are providing content for their customers and communities.
Find the right social media platform for you and create a profile – just get started! Here’s what I want you to do:– Start by at least signing up for one.- Start to post content that is engaging for your target customers.
– Ensure it’s of high-quality, so relatable, helpful and useful for your audience.
– Share your business’s personality, include everyone in your cool culture.
– Engage with your community in, understand them, answer questions and provide value.
You’ll build a loyal following and will get more eyes on your business from the right related audience organically.
Interact and communicate with Influencers
– people who have a highly engaging following) who are naturally involved in the space your product sits in.
Maybe give them your product/service for free and tell them to review it or post some content sharing their awesome experiences with it.
You’d be surprised how many people would come and check out your product after that.
By the way… if you do have a little budget to spare, I’d highly recommend Paid Ads. Look into this a little. I’ll share some insight into how can you can use a social media paid ads strategy in the future.
4. Vlog / create video content
Other social media platforms you can use are video-based and they can be an amazing tactic to use in your digital marketing strategy to grow your business or personal brand.
Use tools like Tik Tok, Snapchat, Instagram, Instagram Reels (like a new version of Tik Tok since it’s now banned in the US), YouTube, and lastly Facebook believe it or not, which has been popular for engaging video content.
Some ideas for what you can post:
– Post video content that lasts a limited time.
– You can share your latest promotional offers and updates.
– Go live with your audiences for real-time interaction!
– Give tutorials on how to use your product/service better.
– Create short videos with tips e.g. if you’re an e-commerce brand and selling a cool gadget, use it in a video.
– Carry out Q&As to answer questions and educate audiences. You’ll be surprised how much you’ll learn about them.
With video, audiences and prospects can organically associate a face with your brand which will develop trust and familiarity. They will see that you care since you’re creating content exclusively to interact and help them.
Showing your audience experiences with your product can trigger ideas for your customers and their use of your product/service. If you have built a connection, you can turn your audiences into advocates for your brand or business.
5. Start a podcast
Voice is the future!
If you aren’t used to video then a great alternative is sharing your expertise in voice form.
Instead of video you can start a podcast and interview audiences and key players in your niche.
Maybe record a show with customers who have had amazing experiences with your product/service.
It’s super easy to get started. You can use free podcasting platforms such as:
– Anchor
– Buzzsprout
– Podbean
This is certainly one to watch going forward along with video.
We’ll be using voice for the most basic things. We’ve already brought voice into our homes with the likes for Amazon Alexa, Google Assistant and Apple’s Siri.
Smartphones have dominated the world and have driven Podcast growth.
Now there’s a high-demand for voice content as your target customer wants more and more time to themselves, they demand insightful content from you that’s more convenient for them to consume.
Conclusion
Overall these top 5 digital marketing tips this 2020 take time however they build value over time!
They will help you grow your business and are quick digital marketing tips to get started with.
The digital marketing tips and tricks along with overall marketing tactics I’ve provided above will help you make a start with no budget.
The most you will need to do is put in a little time building the audiences.
The most important thing though: is that you start!
Be on the lookout as in the future I’ll release more digital marketing tips and tricks to go into detail for the top 5 marketing tips above.
Your audiences will be able to find, connect with, and are likely to refer you. They will advocate for your brand and you because you helped them which will benefit your personal brand and business sales and ability to generate leads in the long-run.
Let me know what tactics you’d recommend and if you found better ones that have worked for you. Is there anything I’ve missed out on? Share your thoughts in the comment section below.
If you have any questions at all, feel free to get in touch.
